Everybody, ranked. The total is every tracked character added together; the list is who is carrying it.
Gold boards are ranked but not named. The totals and the standings are real; the names are only shown for people who have turned that on in their profile — a list of who is carrying the most money is a target list, and nobody agreed to be on one by installing an addon. Your own rows always name you.
Nobody has a number here yet. Boards fill as exports arrive — every import ranks its characters the moment it lands.